A new brand experience for AN Austrian eyewear company.
Whilst working as project lead for Tank Magazine’s independent boutique creative agency, my main client has been the Austrian eyewear label Silhouette. Together with the creative team we revamped the brand experience through creative brand marketing, content and communications projects.
Simultaneously we started introducing Silhouette to a wide range of style influencer for authentic content creation, such as Shini Park, Margaret Zhang, Vanessa Hong, Melanie Galea, Tiany Kiriloff, and Eleonora Carisi.
We also launched the Silhouette Blog, an editorial platform showcasing the brand in context.