Tank Magazine

A new brand experience for AN Austrian eyewear company.

Whilst working as project lead for Tank Magazine’s independent boutique creative agency, my main client has been the Austrian eyewear label Silhouette. Together with the creative team we revamped the brand experience through creative brand marketing, content and communications projects.



Under the artistic direction of Tank magazine founder Masoud Golsorkhi, we could win Peter Lindbergh to shoot 2 major brand campaigns, featuring Hollywood actor Patrick Dempsey and the iconic Cate Blanchett.


Simultaneously we started introducing Silhouette to a wide range of style influencer for authentic content creation, such as Shini Park, Margaret ZhangVanessa HongMelanie GaleaTiany Kiriloff, and Eleonora Carisi.

One of the most exciting innovation that resulted from a first partnership with London based fashion label Felder Felder was the introduction of a new approach for designer collaborations for AW2014.

When launching an anniversary version of the iconic Futura glasses, we could engage Peter Lindbergh shooting Tali Lennox. We also arranged with Matches Fashion to be the exclusive launch partner, as well as further style influencer projects to support the campaign. 



We also launched the Silhouette Blog, an editorial platform showcasing the brand in context.