BRAND COMMS, STRATEGY, CONCEPTS AND MANAGEMENT: SILHOUETTE FOR TANK FORM
Whilst working as project lead for Tank Magazine’s independent boutique creative agency, my main client has been the Austrian eyewear label Silhouette. We revamped the brand experience through creative brand marketing, content and communications projects.
Tank is an independent UK-based magazine launched in 1998. It is a quarterly publication, printed in the UK, that covers contemporary culture, fashion, art, architecture, technology and politics. The magazine is considered one of the pioneering publications in boutique magazine publishing, balancing fewer advertisements with a high cover price. Since its launch, the Tank group has expanded to include Tank Form, tank.tv, TankBooks and Because magazine.
INTRODUCTION TO GLOBAL INFLUENCER
Under the artistic direction of Tank magazine founder Masoud Golsorkhi, we could win Peter Lindbergh to shoot 2 major brand campaigns, featuring Hollywood actor Patrick Dempsey and the iconic Cate Blanchett.
Simultaneously we started introducing Silhouette to a wide range of style influencer for authentic content creation, such as Shini Park, Margaret Zhang, Vanessa Hong, Melanie Galea, Tiany Kiriloff, and Eleonora Carisi.
We also launched the Silhouette Blog, an editorial platform showcasing the brand in context.