BRAND MARKETING _ COMMUNICATIONS.
STRATEGY _ IMPLEMENTATION.
My focus has been on improving the communication of the brand Method to an external audience, and creating the necessary internal processes required to continue this trend. I was able to significantly raise the company profile within the international design landscape.
Method, Inc. operates as a design studio that designs integrated brand, product, and service experiences for clients in the United States and internationally. The company gathers and synthesises customer and market insight to inform the design process using a combination of data-driven quantitative research, and market and consumer trend analysis with ethnography and user testing to provide design insights that help guide decision making. It also brings digital opportunities to life for clients in the Nordics. The company was founded in 1999 and is based in San Francisco, California with additional offices in New York, New York; and London, United Kingdom. As of September 27, 2011, Method, Inc. operates as a subsidiary of GlobalLogic Inc.
I also have been able to help increase search engine visibility and create social media footprints. The Linkedin following grew by 59% and Facebook by 44% within the first 2 years. I took some hurdles, and I am especially happy to have successfully integrated Instagram with a 40% quarterly growth and Medium with a 62% quarterly growth.
I applied my experience in content production to engage the designers in award winning collaborations (8 marketing projects and 23 events) with partner whose established brand elevated Method and matched our values such as: the Victoria & Albert Museum, Punkt., Coda, Dalton Maag, the London Design Festival and IxDA.
_Method worked very closely with Dalton Maag to develop a new digital brand strategy and design direction. I initiated Method's first exclusive press feature with a client and Creative Review magazine. I also ran a launch event during London Design Festival. This video has been filmed a year after the launch. Bruno Maag and Method's chief creative officer reflect on the project success.
_Kobalt Music and Method came together to host an exclusive, invitation only event for the music and creative industries. We brought together a client mix from both brands and reached maximum capacity turnout of over 200 attendees. The event strengthened existing client and press contacts, as well enabled us to connect with new press and industry contacts from arts, fashion, music and design communities.