BRAND MARKETING _ COMMUNICATIONS.
STRATEGY _ IMPLEMENTATION.
My focus has been on improving the communication of the brand Method to an external audience, and creating the necessary internal processes required to continue this trend. I was able to significantly raise the company profile within the international design landscape.
Method, Inc. operates as a design studio that designs integrated brand, product, and service experiences for clients in the United States and internationally. The company gathers and synthesises customer and market insight to inform the design process using a combination of data-driven quantitative research, and market and consumer trend analysis with ethnography and user testing to provide design insights that help guide decision making. It also brings digital opportunities to life for clients in the Nordics. The company was founded in 1999 and is based in San Francisco, California with additional offices in New York, New York; and London, United Kingdom. As of September 27, 2011, Method, Inc. operates as a subsidiary of GlobalLogic Inc.
OPTIMISATION OF ONLINE PRESENCE
I helped the business to get discovered through web presence optimization, including defined story telling, an increase search engine visibility and social media footprints. I have successfully integrated Instagram with a 40% quarterly growth and Medium with a 62% quarterly growth.
The Linkedin following grew by 59% and Facebook by 44% within the first 2 years.
I applied my experience in content production to engage the designers in award winning collaborations (8 marketing projects and 23 events) with partner whose established brand elevated Method and matched our values such as: the Victoria & Albert Museum, Punkt., Coda, Dalton Maag, the London Design Festival and IxDA.
I contributed to client and experimental research projects, adding a marketing and communications point of view to the design of meaningful brands, digital products, and service experiences. Projects include: Coda, Punkt, Vivi, Nightingale, Puma.