Method Inc

BRAND MARKETING  _  COMMUNICATIONS.
STRATEGY  _  IMPLEMENTATION.

My focus has been on improving the communication of the brand Method to an external audience, and creating the necessary internal processes required to continue this trend. I was able to significantly raise the company profile within the international design landscape.

 

Company Overview

Method, Inc. operates as a design studio that designs integrated brand, product, and service experiences for clients in the United States and internationally. The company gathers and synthesises customer and market insight to inform the design process using a combination of data-driven quantitative research, and market and consumer trend analysis with ethnography and user testing to provide design insights that help guide decision making. It also brings digital opportunities to life for clients in the Nordics. The company was founded in 1999 and is based in San Francisco, California with additional offices in New York, New York; and London, United Kingdom. As of September 27, 2011, Method, Inc. operates as a subsidiary of GlobalLogic Inc. 

Source: Bloomberg

 
 
 
 

OPTIMISATION OF ONLINE PRESENCE

I helped the business to get discovered through web presence optimization, including defined story telling, an increase search engine visibility and social media footprints.  I have successfully integrated Instagram with a 40% quarterly growth and Medium with a 62% quarterly growth.

The Linkedin following grew by 59% and Facebook by 44% within the first 2 years.

 

PR

I established key relationships with press to tell Method's story (FastCompany, Icon Eye, Wired US, Wired Japan, Design Week, …) and increased design press exposure by 2750% within the first year.

 

 
 

CONTENT PRODUCTION

I applied my experience in content production to engage the designers in award winning collaborations (8 marketing projects and 23 events) with partner whose established brand elevated Method and matched our values such as: the Victoria & Albert Museum, Punkt., Coda, Dalton Maag, the London Design Festival and IxDA.

 

EXPERIENCE STRATEGY

I contributed to client and experimental research projects, adding a marketing and communications point of view to the design of meaningful brands, digital products, and service experiences. Projects include: Coda, Punkt, Vivi, Nightingale, Puma.
 

 
 
 
 
Alexandra was a great partner while at Method, with a great understanding of what work the company did and what stories might flow from it.
— Cliff Kuang, Head of Digital Product at Fast Company
Having worked with Alexandra allowed me to experience an effective communicator who can keep everyone on message and on their toes. She has determination to drive a project forward and is not afraid to demand that tasks are completed and milestones achieved.
— Bruno Maag, Founder Dalton Maag
Alexandra has energy, intellect and a ‘can do’ attitude. Bringing these qualities together makes for a great mix of enthusiasm and savviness.

She is a connector of people and possibility, knowing how to work with others in telling compelling stories. She has been instrumental in helping Method share our approach to design and wonderful culture with audiences old and new.
— David Eveleigh-Evans, former Chief Creative Officer Method