Establishment of the digital department for the international public relations and brand strategy agency.
The goal was to integrate digital into the everyday business and lead innovation in communications through the use of prestige technology and cutting-edge appeal.
Karla Otto is an international public relations and brand strategy agency for luxury, fashion, beauty, lifestyle, art and design industry leaders. The company's unparalleled network of offices spans eight cities worldwide: Milan, Paris, London, New York, Los Angeles, Hong Kong, Beijing and Shanghai.
With over 30 years of experience shaping and communicating the unique visions of its clients, Karla Otto has a deep understanding of the dynamic cultural landscape, combined with an intuition that anticipates industry innovation. Our global position and local insight creates a compelling dialogue between brands and their target audiences that is integrated across print, broadcast and digital media. Powerful relationships with style leaders and tastemakers amplify our influence.
Source: Business of Fashion
Given the agencies enormous influence and status, the seaming-less integration of digital as a new service arm had to be crafted carefully around the requirements of established clients.
We launched Karla Otto's first website, optimised Fashion GPS, developed new internal processes and established a tight network of digital influencers: from bloggers and online editors to the photographers, filmmakers and developers; pioneering new modes of expression in the online realm. Fiona and I then developed and managed exclusive projects, producing high-quality, shareable digital content for multichannel seeding.
Testino’s Mercedes-Benz campaign for Berlin Fashion Week in June 2012 was realised with concept development, art direction and film by MARIOTESTINO+.