Karla Otto 


In 2012, I established the digital department with my colleague Fiona Mackay (we both came from the Dazed Group) for the international public relations and brand strategy agency.

The goal was to integrate digital into the everyday business and lead innovation in communications through the use of prestige technology and cutting-edge appeal.

Karla Otto's first website.

Karla Otto's first website.

Technicolor Dream: video created for Luisa Via Roma's Firenze4Ever festival and Mercedes-Benz Fashion Week. Produced by Partizan Darkroom, Showcased on Nowness, Directed by Lisa Paclet, Music by Mimi Xu


Given the agencies enormous influence and status, the seaming-less integration of digital as a new service arm had to be crafted carefully around the requirements of established clients.

We launched Karla Otto's first website, optimised Fashion GPS, developed new internal processes and established a tight network of digital influencers: from bloggers and online editors to the photographers, filmmakers and developers; pioneering new modes of expression in the online realm. Fiona and I then developed and managed exclusive projects, producing high-quality, shareable digital content for multichannel seeding.


Images below: Screenshot of; Nadia Sarwar and Natalie Joos for Romeo Gigli for Joyce



Testino’s Mercedes-Benz campaign for Berlin Fashion Week in June 2012 was realised with concept development, art direction and film by MARIOTESTINO+.


Alexandra is a pleasure to work with. Both personable and practical she makes things easy and pleasant at all times.
Highly creative herself she is very sympathetic towards others who are working within that scope and finds great practical applications for specific individuals talents.
— Peony Lim
Alex has lots of energy and enthusiasm for what she does. She is full of unique and interesting ideas which she uses her expertise to structure into interesting proposals and marketing plans.
She has an open and honest manner that is refreshing and makes her a great team player.
— Samantha Lewis, YOOX Group