HI, I'M ALEXANDRA!
I am an Austrian hybrid creative based in London, UK. I have a Master in Applied Imagination from Central Saint Martins and a BA in Fashion Design.
I am passionate about design as a strategic tool and exploring the arts as an avenue through which to inspire, learn and communicate.
I have worked with global brands and agencies including Swarovski, the Victoria & Albert Museum, Vionnet, Romeo Gigli, Habitat, Karla Otto PR, Mercedes-Benz, Dazed & Confused Magazine, Tank Magazine, Kobalt Music and the international design agency Method Inc, in a wide range of content, strategy, managing and artistic capacities.
I am probably best known for my work as the founder of the international art collective I Scream Factory™, a group of photographers, artists and illustrators from all over the world that have set to explore life through the metaphor of ice-cream. Born to a family that makes ice cream since 1879, this was my way to work with the medium.